Mostro Elevator by Nailat Djae X Puma X NSS France

Utile Ustensile and Puma came together once again at the Puma France showroom to celebrate the work of Nailat Djae, a curator who builds connections between fashion, sport, and art. She is the creator of the Mostro Elevator concept — a content series highlighting various creatives and athletes and their crafts, all within a warm, welcoming meeting space: the elevator.

The Puma Mostro, making a particularly impactful comeback, was also placed at the center of the scenography. The shoe appeared throughout the showroom, both physically and through graphic representations.

A major part of the work involved creating all the visuals — designed by Arthur Pineau — that dressed the showroom. We then adapted them across two mediums: t-shirts and large-format prints.
AKL Studio handled the printing, Le Bendo Restaurant created a custom menu for the occasion, and DJ Kimo set the musical atmosphere.

I oversaw the full production: budgeting, supplier coordination, set design supervision, and management of all contributors.