Paola Locatelli X Puma X TheBookClub X The Next Door

This project — my first as a production lead — was carried out alongside my assistant, Julien Fernandes. Ustensile Utile and Puma France entrusted me with organizing a major event built around two key moments: a launch evening and a full day of workshops dedicated to Paola Locatelli’s community to celebrate the release of her book Le Cœur Engagé.

We also highlighted the Puma Speed Cat, from its comeback to its integration throughout the entire experience. The friends & family evening featured catering by Le Bendo and a DJ set by Youmashi.

The following day, three workshops took place: a live podcast with Cast Podcast, a book club with TheBookClub.eu, and a writing workshop led by Melody Thomas. AKL Studio offered a screen-printing workshop, while AuntieBecs captured the key moments of the day.

I oversaw the full production: budgeting, supplier coordination, set design management, and supervision of all contributors.