Chaque Jour Records by Tarik Azzouz X Puma X Billboard

Utile Ustensile and Puma once again trusted me with the production of a large-scale project for the release of Tarik Azzouz’s “Chaque Jour.” The event, held at the Puma France showroom, unfolded as a full day of workshops allowing numerous fans and creatives to meet the artist.

Three workshops were offered upon registration:

・a one-on-one listening session with Tarik Azzouz
・a talk with Billboard France
・a creative “passion disc” workshop led by Azel from Studio Ibkki

Throughout the day, three open-access exhibitions enriched the experience:

・“Puma tells the story of Tarik Azzouz,” tracing the beginnings of his relationship with the brand and their shared values
・“The 93 tells the story of Tarik Azzouz,” featuring a selection of artists from Seine-Saint-Denis illustrating a moment or place linked to him
・“Tarik Azzouz tells the story of Tarik Azzouz,” an animated short film written and produced by Fleh, recounting his journey

We also set up a food area in collaboration with Le Bendo restaurant, along with a screen-printing workshop led by AKL Studio, allowing visitors to leave with a personalized souvenir. The day was documented by Viktoria, a volunteer photographer.

For this production, I was responsible for:
・budget planning
・contacting and coordinating artists and suppliers
・overseeing the creation of artworks and printing of visuals
・supervising the set design of each space
・general team coordination and visitor reception on the day of the event

It was an emotionally rich day, warmly received by Puma, the artists, visitors, and Tarik Azzouz — a true success.